Can you help us to develop and worldwide deliver an on boarding program so new marketers within Philips learn what the Philips marketing way of working is?
Philips wants new marketers to know:
– what the relevant processes and connecting decision making documents are where marketers can make impact.
– what tools are being used and where marketers need to go to have easy access to all of these marketing materials.
Completed scoping tool
There were different ways of working and not a central place where people could find all marketing materials.
Together with the team of marketing excellence we have defined all important marketing processes, tools and decision making documents.
We created a marketing logic in which the marketing language was formulated.
And we created a digital marketing hub which is the central place where people can find all the marketing materials like the marketing processes, decision making documents and tools.
Also a connected on boarding training was designed and delivered worldwide.
Marketing logic, digital hub, tools and training
An onboarding program for new marketers in Philips with different resources like marketing processes, documents, tools, hub and a worldwide delivered training.