Marketing strategy

Addiction treatment North-Holland

The Assignment

Can you help us improve by integrating marketing into our organization, in order for us to respond to increasing competition of other municipalities and private organizations?

1. Define

Addiction treatment North-Holland asked us to integrate marketing more effectively into their organization. It became apparent, based on interviews, that their positioning was not clearly defined.

RESULT

Complete scoping tool

2. DISCOVER

Together with a multidisciplinary team, we mapped out the origin of the organization. After this, we took a fresh look at target groups and moments of interaction. We organized workshops with patients, employees and other institutions.

RESULT

Insights

3. DESIGN

We formulated a mission and vision and created a new positioning, based on target groups. Thereby, we developed a concrete strategy.

RESULT

Vision, mission, positioning, strategy

4. DELIVER

We turned a supply-oriented organization into a demand-orientated institution. With a clear vision, mission & ‘brand’ strategy and positioning. This gave the renewed organization a head start which led to a more effective addiction treatment all round.