1) Help develop innovative solutions for our bike parking problems in the city center. 2) On top of that, teach our team to become more innovative in their thinking.
The solutions were too supply-oriented. Our job was to come up with innovative solutions that would actually be put to use and teach the team about our approach on how to come to these solutions.
Completed scoping tool
Based on interviews and field research, it soon became clear there wasn’t one comprehensive solution for all locations, due to multiple hotspots, a variety of target groups, peak moments and different dynamics per location. So, we had to map this out first.
Together with the team we came up with ideas by prototyping for one hotspot.
We delivered a tool or framework that could be applied to all different locations, which made it easier to come up with solutions. Another result was transforming a bike parking into a gathering space.
Tools for all hotspots