Value proposition development

Gemeente Utrecht

The Assignment

1) Help develop innovative solutions for our bike parking problems in the city center. 2) On top of that, teach our team to become more innovative in their thinking.

1. Define

The solutions were too supply-oriented. Our job was to come up with innovative solutions that would actually be put to use and teach the team about our approach on how to come to these solutions.

RESULT

Completed scoping tool

2. DISCOVER

Based on interviews and field research, it soon became clear there wasn’t one comprehensive solution for all locations, due to multiple hotspots, a variety of target groups, peak moments and different dynamics per location. So, we had to map this out first.

RESULT

Insights

3. DESIGN

Together with the team we came up with ideas by prototyping for one hotspot.

RESULT

Prototype

4. DELIVER

We delivered a tool or framework that could be applied to all different locations, which made it easier to come up with solutions. Another result was transforming a bike parking into a gathering space.