Communication strategy
Schiphol
The challenge
In 2022 Schiphol faced increasing difficulties in accommodating the demand for air travel. Leading to long queues and cargo issues. A more agile and customer centric B2B communication strategy was needed.
The approach
An off-site was organized where target audiences and their needs, touchpoints and messaging were defined per segment.
To create an action plan focus was on the react phase. As a crises knows different phases: 1. react, 2. reassure, 3. resume and 4. recover.
A work session was scheduled and an activity plans was created.
The result
Deep dives in needs 11 target audiences
Communication strategy and activity plans per target audience
Committed team
