Value proposition
Buurtlink
The challenge
Buurtlink, the online platform for the neighborhood, wanted to make their platform more relevant and attract new users.
The approach
Experts and market players were interviewed and the site was enhanced by: 1) giving neighborhoods an identity, 2) strengthening partnerships with relevant parties, and 3) establishing Buurtlink as a neighborhood authority.
An UEX designer implemented changes, and a business model and PR strategy positioned Buurtlink as the neighborhood authority.
The result
Brand positioning, PR- and campaign strategy
Brief UEX designer and uplift site interaction
Comitted multidisciplinary team
