Positioning and communication strategy
Spliethoff Group
The challenge
Over the past 25 years, the Spliethoff Group has grown considerably through acquisitions. To strengthen the Group as a whole, there was a need for one coherent story. A story that builds customer confidence and provides clear direction to employees.
The approach
The approach began with stakeholder interviews, followed by a positioning workshop with the management team.
A communication workshop with the communications team translated this into clear messaging, channels and big idea.
Finally, activities were mapped out to make the strategy concrete and actionable.
The result
Positioning and inspiring storyline
Communication strategy with role of comms, messaging, channels and big idea and activities
Committed management and communication team
