Positioning and communication strategy
Schiphol – Cargonaut
The challenge
For 39 years, the digital platform Cargonaut has enabled safe and efficient cargo handling behind the scenes at Schiphol. Cargonaut wanted to proactively bring its story to the outside world. Therefore, there was a need for a clear positioning and communication strategy.
The approach
Interview key stakeholders to identify opportunities and needs.
Workshop to define Cargonauts positioning based on these insights and a short, clear narrative.
Workshop to determine the communication strategy and a follow-up session to translate the strategy into an activity plan.
The result
Positioning and inspiring storyline
Communication strategy and activity plans per target audience
Committed team
“I truly enjoyed working with Wemarkable. Their expertise and hands-on approach delivered valuable insights, particularly through their strong focus on target audiences and their needs — a perspective that is not always common in our industry. I would confidently recommend them to organizations operating in complex, B2B-driven environments.”
Marco van Katwijk CEO Cargonaut
