Positioning
Philips
The challenge
The Product & User Research Center wanted to come to a clear positioning after a merge between teams spread over multiple locations. And to make the positioning actionable, the challenge also contained the definition of competencies, activities, tools and processes.
The approach
We kicked-off with interactive online sessions valuing everyone's input.
A positioning and compelling storyline were developed and competences, activities, tools and processes defined.
The result
Positioning and inspiring storyline
Overview competencies, activities, tools and process
Committed leadership team
“Wemarkable by both name and nature, your insights and enthusiasm have had a lasting positive impact on our team.”
Erik van Dijk Lead Product & User Research Center Philips
