Marketing Transformation
Verslavingszorg Noord-Nederland
The challenge
VNN, the addiction treatment North Netherlands, wanted to integrate marketing in their organization in order for them to respond to increasing competition.
The approach
We defined target groups and their needs
We organized workshops with patients, employees and other institutions. We formulated a mission and vision and created a new positioning.
A tangible strategy was created and transformed the organization into a demand-focused institution.
The result
Mission, vision, brand positioning and strategy
Demand focused organization
Comitted organization
