The challenge
Unilever wanted an Unilever Foods Vision and Mission overarching her foods brands, innovations and activities.
The approach
We organized 2 workshops with the team leaders, where shopper, consumer needs and trends were addressed.
Key insight: Enhancing the accessibility of nutritious food. Activities and innovation were linked to it as sustaining evidence and credibility.
An inspiring storyline was created, brought to life by a short movie.
The result
Vision, mission and inspiring storyline
Foods movie clip
Involved and engaged team leaders