The challenge

Unilever wanted an Unilever Foods Vision and Mission overarching her foods brands, innovations and activities.

The approach

We organized 2 workshops with the team leaders, where shopper, consumer needs and trends were addressed.

Key insight: Enhancing the accessibility of nutritious food. Activities and innovation were linked to it as sustaining evidence and credibility.

An inspiring storyline was created, brought to life by a short movie.

The result

Vision, mission and inspiring storyline

Foods movie clip

Involved and engaged team leaders

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Vopak – NxtPort

Positioning