Value proposition creation
Philips
The challenge
Philips wanted to bring more impactful innovations faster to market and therefor wanted to improve their innovation capability with a new value proposition process and an allround learning program so people could learn how to best use it.
The approach
In collaboration with Philips Marketing Excellence we designed a value proposition creation process based on lean start up, lean, agile, design thinking and insight thinking.
Assets like training, tools, leadership coaching, champion program and online platform were designed. And a deployment strategy was designed and implemented.
The result
Value Proposition Creation process, training, platform and tools
VPC leadership coaching and champion program
600+ people trained globally, 75% scored NPS > 8
