Can you help us design and worldwide deliver a digital marketing masterclass?
Philips has the ambition to improve the digital marketing skills of their marketers.
Philips marketing excellence teamed up with Wemarkable to design a program with three components:
a personal digital marketing learning experience; a masterclass; and deep dives
Completed scoping tools
With a multidisciplinary team we mapped the relevant topics and learning objectives to design the masterclass.
Two versions were needed of this masterclass, one aimed at Digital Strategy & Planning for the head office and one aimed at Digital Activation & Performance for the different markets.
Topics & learning objectives
A 2-day interactive learning experience was designed where latest digital learnings are applied and participants develop a digital marketing campaign plan for a live case.
This plan will be plot on a life size data driven living poster. And is optimized using the latest digital mindsets and tools.
Digital marketing training
This program equips the marketing community with the knowledge, skills and mindset needed to drive brand preference and market share in a digitalized world.
The masterclass is delivered instructor or virtual instructor led.
Better equipped digital marketing teams