Positioning
Thai Union
The challenge
Thai Union, the largest seafood processor in the world, wanted to grow the alternative protein seafood market to be future sustainable. Therefor they needed to position themselves in this category.
The approach
Start was an analysis of the existing research. On top we conducted qualitative research in Germany, UK and the Netherlands.
Consumer insights were crafted. With our brand tool the positioning was created supported with an inspiring storyline.
As a result, Thai Union was able to position itself as the trusted alternative seafood player to partners.
The result
Brand positioning and inspiring storyline
3 x consumer research: Germany, UK, NL
Committed multi disciplinary team: MI, Sales, Marketing and Management
