Marketing strategy

ARTIFORT

The Assignment

Help us develop a strategic marketing plan and brand book for our design brand Artifort.

1. Define

Develop a marketing and brand strategy for our furniture design brand, so we have a clear guiding principle for all future activities.

RESULT

Completed scoping tool

2. DISCOVER

We started by developing a brand positioning for Artifort, taking the roots of the brand into account. We also conducted a brand audit.

RESULT

Brand audit and Brand positioning

3. DESIGN

We identified both challenges and opportunities. These served as strategic pillars in which we optimized price, product, communication and distribution. With a clear focus on the most important markets for Artifort.

RESULT

Strategic marketing plan with connected activity calendar

4. DELIVER

Together with agency ‘Vuurland’ we translated the brand positioning into a visual brand book. Focal point: how to reignite the energy and creativity of the brand. Finally, we produced this into different communication channels, from website to social media.