Digital marketing training

Philips

The Assignment

Can you help us design and worldwide deliver a digital marketing masterclass?

1. Define

Philips has the ambition to improve the digital marketing skills of their marketers.

Philips marketing excellence teamed up with Wemarkable to design a program with three components:

a personal digital marketing learning experience; a masterclass; and deep dives

RESULT

Completed scoping tools

2. DISCOVER

With a multidisciplinary team we mapped the relevant topics and learning objectives to design the masterclass.

Two versions were needed of this masterclass, one aimed at Digital Strategy & Planning for the head office and one aimed at Digital Activation & Performance for the different markets.

RESULT

Topics & learning objectives

3. DESIGN

A 2-day interactive learning experience was designed where latest digital learnings are applied and participants develop a digital marketing campaign plan for a live case.

This plan will be plot on a life size data driven living poster. And is optimized using the latest digital mindsets and tools.

RESULT

Digital marketing training

4. DELIVER

This program equips the marketing community with the knowledge, skills and mindset needed to drive brand preference and market share in a digitalized world.

The masterclass is delivered instructor or virtual instructor led.