The challenge

A mortgage bank created a vision of 'future living' and its financial possibilities. They wanted to enhance the innovative potential of the organization and make their vision tangible with a number of innovative propositions.

The approach

In collaboration with 'De Baak' (institute for leadership & development) a program was designed to improve team dynamics and create propositions.

The program stimulated an innovative outside-inside climate, entrepreneurship, collaboration. And the team experienced the entire value proposition creation process working on use cases.

The result

Delivery of 13 value propositions

Increase in innovative learning culture

60% scored program with a 9 (scoring 1-10)

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Gemeente Utrecht

Innovation program