Marketing strategy and positioning
Johma
The challenge
The brand Johma made a very successful turnaround. After years of consistent growth they were looking how to further strengthen their brand, accelerate growth and to be even more consumer centric.
The approach
The marketing strategy including the brand positioning was created together with the team.
In online and face-to-face sessions we connected the business objectives all the way up to the source of business, marketing and communication objectives, role of comms, channels and metrics.
The result
Marketing Strategy and brand positioning (Johma commercial Noaberschap and Twents Tafelen 2025)
Media channel strategy
Involved and committed marketing team
