{"id":253,"date":"2021-01-04T16:09:46","date_gmt":"2021-01-04T16:09:46","guid":{"rendered":"https:\/\/wemarkable.nl\/?post_type=case&#038;p=253"},"modified":"2021-03-11T16:51:19","modified_gmt":"2021-03-11T16:51:19","slug":"digital-marketing-training-philips","status":"publish","type":"case","link":"https:\/\/wemarkable.nl\/en\/case\/digital-marketing-training-philips\/","title":{"rendered":"Philips"},"content":{"rendered":"        <div class=\"boxed-image-text-module  switch \">\n            <div class=\"inner cf\">\n                <div class=\"img-wrap\">\n                    \t<picture>\r\n\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/01\/Wemarkable_approach_model.webp\">\r\n\t\t\t\t\t\t<source type=\"image\/png\" srcset=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/01\/Wemarkable_approach_model.png\"> \r\n\t\t<img decoding=\"async\" src=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/01\/Wemarkable_approach_model.png\">\t\r\n\t\t\t\t\t\t\r\n\t<\/picture>\r\n\t\t\n                <\/div><!--end of img-wrap-->\n                <div class=\"text-wrap\">\n                <h2>The Assignment<\/h2>\n                    <p><span style=\"font-weight: 400;\">Can you help us design and worldwide deliver a digital marketing masterclass?<\/span><\/p>\n                     \n                <\/div><!--end of text-wrap-->\n            <\/div><!--end of inner-->\n        <\/div><!--end of boxed-image-text-module-->          \n        \t\n\n\n        <div class=\"column-text-module\">\r\n            <div class=\"inner cf\">\r\n                <div class=\"items-wrap\">\r\n                                        <div class=\"item  \">\r\n                        <div class=\"top-text\">\r\n                            <h4><strong>1.<\/strong> Define<\/h4>\n<p><span style=\"font-weight: 400;\">Philips has the ambition to improve the digital marketing skills of their marketers.<\/span><\/p>\n<p>Philips marketing excellence teamed up with Wemarkable to design a program with three components:<\/p>\n<p>a personal digital marketing learning experience; a masterclass; and deep dives<\/p>\n                        <\/div>\r\n                \r\n                                                    <div class=\"results-wrap\">\r\n                                <h5>RESULT<\/h5>\n<p>Completed scoping tools<\/p>\n                            <\/div>\r\n                                            <\/div><!--end of item-->\r\n                                        <div class=\"item  \">\r\n                        <div class=\"top-text\">\r\n                            <h4><strong>2.<\/strong> DISCOVER<\/h4>\n<p>With a multidisciplinary team we mapped the relevant topics and learning objectives to design the masterclass.<\/p>\n<p>Two versions were needed of this masterclass, one aimed at Digital Strategy &amp; Planning for the head office and one aimed at Digital Activation &amp; Performance for the different markets.<\/p>\n                        <\/div>\r\n                \r\n                                                    <div class=\"results-wrap\">\r\n                                <h5>RESULT<\/h5>\n<p>Topics &amp; learning objectives<\/p>\n                            <\/div>\r\n                                            <\/div><!--end of item-->\r\n                                        <div class=\"item  \">\r\n                        <div class=\"top-text\">\r\n                            <h4><strong>3.<\/strong> DESIGN<\/h4>\n<p>A 2-day interactive learning experience\u00a0 was designed where latest digital learnings are applied and participants develop a digital marketing campaign plan for a live case.<\/p>\n<p>This plan will be plot on a life size data driven living poster. And is optimized\u00a0 using the latest digital mindsets and tools.<\/p>\n                        <\/div>\r\n                \r\n                                                    <div class=\"results-wrap\">\r\n                                <h5>RESULT<\/h5>\n<p>Digital marketing training<\/p>\n                            <\/div>\r\n                                            <\/div><!--end of item-->\r\n                                        <div class=\"item  orange-bg  \">\r\n                        <div class=\"top-text\">\r\n                            <h4><strong>4.<\/strong> DELIVER<\/h4>\n<p>This program equips the marketing community with the knowledge, skills and mindset needed to drive brand preference and market share in a digitalized world.<\/p>\n<p>The masterclass\u00a0 is delivered instructor or virtual instructor led.<\/p>\n                        <\/div>\r\n                \r\n                                                    <div class=\"results-wrap\">\r\n                                <h5>RESULT<\/h5>\n<p>Better equipped digital marketing teams<\/p>\n                            <\/div>\r\n                                            <\/div><!--end of item-->\r\n                                    <\/div>\r\n                <span class=\"mobile-label\">Swipe left<\/span>\r\n            <\/div><!--end of inner-->\r\n        <\/div><!--end of column-text-module-->\t \r\n\t\t\t\r\n\n\n        <div class=\"image-text-slider-module\">\r\n            <div class=\"image-text-slider-module__slider\">\r\n                                <div class=\"slide\">\r\n                    <div class=\"img-wrap webp\" style=\"background-image: url(https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/WM-foto-1-carroussel-2.webp);\"><\/div><!--end of top-img--><div class=\"img-wrap\" style=\"background-image: url(https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/WM-foto-1-carroussel-2.jpg);\"><\/div><!--end of top-img--> \r\n                    <div 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top-img--><div class=\"img-wrap\" style=\"background-image: url(https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-3-carroussel-ENG-scaled.jpg);\"><\/div><!--end of top-img--> \r\n                    <div class=\"mobile-image\">\r\n                        \t<picture>\r\n\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-3-carroussel-ENG.webp\">\r\n\t\t\t\t\t\t<source type=\"image\/jpeg\" srcset=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-3-carroussel-ENG-scaled.jpg\"> \r\n\t\t<img decoding=\"async\" src=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-3-carroussel-ENG-scaled.jpg\">\t\r\n\t\t\t\t\t\t\r\n\t<\/picture>\r\n\t\t\r\n                    <\/div>\r\n                                    <\/div><!--end of slide-->\r\n                                <div class=\"slide\">\r\n                    <div class=\"img-wrap webp\" style=\"background-image: url(https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-4-carroussel.webp);\"><\/div><!--end of top-img--><div class=\"img-wrap\" style=\"background-image: url(https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-4-carroussel-scaled.jpg);\"><\/div><!--end of top-img--> \r\n                    <div class=\"mobile-image\">\r\n                        \t<picture>\r\n\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-4-carroussel.webp\">\r\n\t\t\t\t\t\t<source type=\"image\/jpeg\" srcset=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-4-carroussel-scaled.jpg\"> \r\n\t\t<img decoding=\"async\" src=\"https:\/\/wemarkable.nl\/wp-content\/uploads\/2021\/03\/foto-4-carroussel-scaled.jpg\">\t\r\n\t\t\t\t\t\t\r\n\t<\/picture>\r\n\t\t\r\n                    <\/div>\r\n                                    <\/div><!--end of slide-->\r\n                                <div class=\"slide\">\r\n                    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