Positioning
Vopak – NxtPort
The challenge
To position NxtPort International as the data platform of Vopak that enhances transparency and efficiency in the logistic supply chain for all seaports and connected parties.
De approach
Start was to define different issues & opportunities per business segment.
To follow-up by the different target audiences per segment and their needs.
With our brand tool a positioning was created and supported by an inspiring storyline.
The result
Analyses 3 business segments
Brand positioning for 3 target audiences + inspiring storylines
Committed multi disciplinary team
