Marketing stategy and positioning
Artifort
The challenge
This entrepreneurial organization want to shift the organization's focus from production to building a strong brand.
The approach
A brand marketing strategy was created and the team trained how to execute it. In workshops we positioned the brand, conducted a brand audit and defined key areas resulting in a strategy with an activity calendar.
A visual brand book was created with the agency 'Vuurland.’ We produced various communication assets to reignite the brand's energy and creativity.
The result
Marketing strategy and brand positioning
Brandbook, website and social media activation
Team trained how to build a brand
